Client: Bare Films, director: Matt Rhodes
This is one of a few thirty second ads produced for Betfair.
The boards needed to convey as much as possible the tension, excitement, fast paced action of the race, and consequently these drawings reflect a very impressionistic approach, full of energy and movement.
This is a prime example of a fast turn around storyboard, needing little detail, telling the story, and showing the pace and feel of the film.
© Maylin Gouldie