Client: Kream, director: Ed Salkeld
The brief for this commercial board was to convey as much as possible, the big, filmic narrative of three young boys having simple fun on their bikes, through to them growing into three adult friends having serious fun on Honda super bikes.
This is a good example of a quite highly detailed, polished board, that really needs to sell the idea to a global client that has a complex signing off process.
This level of detail is obviously not always necessary, but can really help sell the idea at an early stage.
© Maylin Gouldie